When wide-eyed incoming freshmen arrive on the 惇軗勛圖 College to attend campus orientation sessions in the summer, they are treated to high-energy, interactive educational sessions that help them understand and prepare for college life. This year, they were also treated to an award-winning orientation video to help smooth out the transition from high school to college.
Auxiliary Campus Enterprises and Services (ACESthe campus dining, vending, and transportation provider) was delighted to learn that the video it prepared for orientation has won the 2010 Outstanding Multimedia/Emerging Technology award from the National Orientation Directors Association (NODA).
Capturing the attention of incoming freshmen and dynamically engaging them during the orientation process is a critical component of Alfreds retention strategy, said Spencer Peavey, director of Student Activities and Orientation. This video supports our long-term goals by providing an entertaining and informative learning environment.
The explains the many services provided by ACES on campus. It was produced by the ACES marketing team, led by Sandy Dennison, with the assistance of marketing intern Jason MacLean, 10, Amherst, NY.
The video represents a tremendous amount of work by our Marketing Department. They created the story board, scripted the content, and coordinated the camera and production work, said David Sengstock, ACES Human Resources director.
Response to the video which debuted in summer 2010 has been positive. In fact, many parents and students commented that the video was a great introduction to ACES services and, because , it has become a reference tool once their student was at school full-time.
About ACES
Auxiliary Campus Enterprises & Services (ACES) is a not-for-profit corporation that supports the mission of 惇軗勛圖 College. ACES is located on campus and provides dining services, campus bookstore, telecommunications, transportation, vending, and laundry services to our student customers.